Blog writing tips

How to Write a Good Blog

by | May 9, 2023

Blogging has been around since the inception of the internet. It’s a great way to learn about a topic, brush up on the latest trends, or even just have a good laugh or two. But if you have ever thought about writing a blog, you probably have had the same feeling as most fellow bloggers (ourselves included) which is…


“What makes a good blog?”


There are many different elements of a blog that come together to accumulate in a solid good read. From the content matter to the tone and even the layout of the page – all of these things matter!

 In saying that, here are a few handy tips to remember when delving into the world of blogging:

Define your niche

The key to having a successful blog is to know your niche. Pick something that you’re passionate about and focus on it. Whether it’s knitting, sports, skateboarding or baking cakes, choose a topic and stick with it.

Create good content

This sounds obvious we know, but If you’re going to write a blog, you need to make sure that you’re writing good stuff. No one wants to read something that sounds like it was written by a robot. Do your research and make your writing engaging. Don’t just spew out information that anyone can find on Wikipedia.

Don’t be afraid to use images and videos

Let’s face it, we all love pretty pictures and cat videos. So, make sure to include them in your blog. Not only will it break up the text, but it will also keep your readers engaged.

Promote your blog

You can’t just sit back and expect people to magically find your blog. You need to promote it! Share your posts on social media, join blogging communities, and make sure that your blog is optimised for search engines.

Engage with your readers

If someone takes the time to read and comment on your blog, don’t leave them hanging. Respond to comments, ask for feedback, and make sure that you’re creating a sense of community around your blog. And don’t forget to use emojis (everyone loves a good emoji)

Be consistent

The key to a successful blog is consistency. If you’re only posting once every three months, your readers are going to forget about you faster than we all forgot about Tiger King. Pick a schedule that works for you and stick with it.

Hopefully with these tips, you’ll be on your way to becoming a successful blogger. Just remember, Rome wasn’t built in a day, and neither was a popular blog. And remember the most important thing – Always add some sparkle!


If you’re looking for support with blog writing, copywriting, social media management or marketing strategies – Your Marketing Sidekick and here to help! With logistics to sort, customers to keep happy and staff to care for, we feel you when we hear that social media and marketing often makes it to the deep, dark bottom of your to-do lists. We’re here to lighten that load and shout about your business for you – all with our signature sparkle and a smile. Get in touch for your free consultation.

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