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Top 7 Time Saving Social Media content Ideas

by | Apr 7, 2022

As a small business owner, you know you need to use social media as a tool to engage with your customers, but you just don’t know where to start with what to post!

You sit at your laptop ready to create a post for your Instagram and Facebook business page, and your mind goes blank. Sound familiar? Don’t worry, it happens to almost every single business owner I speak to! Coming up with new ideas all the time can be tough!

53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.
(Source: Smart Insights March 2021)

How mad is that?! Over half of the world’s population uses social media – a fact that cannot be ignored. If you want to speak to your customers, you need to be on social media creating consistent engaging content.

So when you next get social media content brain freeze, try these social media content tips:

1. Product/Service features

Highlight your unique products or services to your social media audience. Why should they use you over your competitors? Now’s your chance to tell them

2. Industry insights / news/ stats

People that follow your business pages are interested in your industry – or they wouldn’t be following you! Create interesting content from researching industry reports, articles, statistics, and news. Your followers will love being kept up to date with this.


Quotes are a great way of inspiring your followers. You can research quotes from Celebs, quotes from famous people in your industry, quotes from your customers, your employees, or even yourself!

4. Blog posts

Writing a blog shows your followers and customers that you are the expert in your field. Blogs create great social content for your followers to read and share.

5. Customer reviews

Social proof is key and customers love it! Nothing sells your business better than customers sharing their positive feedback on your products and services. It is good practise to get in the habit of asking for reviews and sharing them with the world!

6. Behind the scenes

People follow you because they like your product/service. If you can let them in on the “behind the scenes” secrets, they will like it even more. Make your followers part of an exclusive club where you share everything with them. This is how you turn followers into fans and build customer loyalty.


7. The face behind the brand

Similar to point 6, your followers love authenticity. It may feel tough to do at the start, but sharing content about you – the face behind the brand – will really help to boost your customer loyalty and turn followers into fans. People like people, so share yourself with them. Your brand story starts and ends with you – your followers will love hearing all about that.

Social media is one of the best platforms to engage with your current customers and find your future ones too. Research which social media channels are best for your business – Facebook, Instagram, Twitter, Linked in and TikTok are all huge social channels where you can find those customers. You just need to work out the right ones to suit your business.

And the best bit? Social media is FREE for your business to use and free for your followers to consume! Make sure you are maximising your opportunity to speak to customers with consistently great content.


For more on Smart Insights’ Global social media research summary 2021, click here.


If you’d like any more help, tips or advice on your social media management or overall marketing, get in touch for your free consultation. I’d love to hear from you and see how I can help!