Top Tips for social followers image with child in rocket wings

Top Tips to boost your social followers organically.

by | Jan 3, 2022

As small business owners, we don’t always have the marketing budgets in place to run big national advertising campaigns. We need to be smarter in how we market our products/services to get the maximum impact for our efforts. Believe me, I get it!

As much as we may not always agree, social media channels are a blessing in disguise for small businesses! Bear with me…! Social media is a free way for small business owners to connect, promote and engage with new and existing customers. It’s a great way to build your brand and get new leads. But you need to make sure you are “playing the game” and ticking the Facebook, Instagram, Linkedin algorithm boxes to make sure your content is seen by as many followers as possible.

According to Hubspot’s 2021 Instagram Engagement report, there are five things you can do to boost your organic social media follower growth:


Ensure that your Instagram profile is complete

This means filling out the bio thoroughly with relevant keywords to your business, as well as creating IG Stories highlights and curating your posts into easy-to-scroll Guides.

Post high-quality content consistently

Don’t post content just for the sake of posting; be intentional and thoughtful in the content you create. Always be sure to include a thorough caption — the more detailed, the better — and use relevant hashtags.

Be responsive and interact with your community

Make sure you’re replying to your followers’ comments, direct messages, and follows. Give your followers regular engagement opportunities outside of the feed, like asking questions in your Stories. If you’re being tagged in posts, respond to them in the comments.

Collaborate with influencers and partner brands

Working with the right influencers and partners that align to your brand, goals, and values will boost your engagement much more effectively than trying to do it on your own.

Post a good balance of different types of content

This will include image posts, video posts, Stories, IGTV, and even Reels. The more diverse content you create, the more avenues you give your brand to reach your ideal audience.


If you’re looking for support with your social media management, find out more about Holly Bell Marketing’s “Power up your social media” sessions. Priced at just £150, our 2-hour session will guide you through all aspects of your social media helping you to feel confident and energised to manage your social media business pages moving forward. Get in touch for a free chat today to see how we could help your small business to grow using social media.